Tim Cook made it clear: price increases can’t be avoided.
And the latest rumors around the iPhone 18 series keep proving his point.
The iPhone 18 Pro Max may be Apple’s most expensive flagship yet, and the regular iPhone 18 could be pushed back to spring 2027.
In other words, if you plan to upgrade to a new iPhone the second it drops in autumn 2026, you’ll probably have to start with the Pro variant.
Variable aperture lens, 2nm A20 Pro chip, iOS 27, brand-new Siri AI…
Is this round all about better hardware, or just Apple ramping up its pricing game?
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